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Art of Digital War - 67 Bulletproof Steps

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Online mentors are categorized as either scammy or ethical. In my mind, they can be compared to World War 2 where the axis were trying to beat up the allies for expansion. I'm not a history buff here so we'll leave the comparison at that. Essentially there is a surge of online mentorship going on and many people are getting sold on scams. That's right, scams.

Now before I finish what I have to say here is a strong disclaimer: this blog post is just my opinion only. Free speech protects me from what I have to say as it is opinion and not something relayed as hard fact. Now with that squared away, I can freely put these online mentor scammers on FULL blast because they deserve it in my opinion.

In my definition, scammy online mentorship needs to meet a few criterias. The main one is price, followed by the title of the online mentorship or course, then the content, and finally the person who is selling the course or offer of mentorship. Sometimes these two words "mentorship" and "course" are synonymous so as you read this article, consider them one and the same.

Let's flip the order and talk about the person. After all with any company the tone at the top is very important. Tone at the top is business phraseology, particularly in banks, where leadership starts at the top and trickles down to the bottom. In many sales training companies, where online courses are being sold, the leadership has a focal point, fuhrer, dictator, or HBIC - Head BITCH in Charge. These people are the eyes and ears of the company and they are also the neck. The neck controls the head so they direct where the company wants to move. On a medium standpoint, they are also the ones that hold the most influence. YouTube videos always showcase these gurus and they are in all the major network interviews shilling their products.

What about the person, or HBIC as we'll call it, is so important in pointing out a scam? It's the intention. What is their intention for shilling you a one-sized-fits-all product? Their intention is SALES. And MASSIVE quantities of it. They are expansionary and they want to have as much cash flow as possible. They are neither in it for educating nor helping you out to increase your wealth, prosperity or health as a certain Lai Topez says. Why do I say that? The proof is in the pudding. Lai Topez promotes a product called 69 steps, which may or may not be the correct title by the way (not sarcasm at all fyi), and in these 69 steps he tells you what you must do to reach the level of success he has made. He also has pushed out products such as "Social Media Marketing Agency" that credentials these mentees with a Lai Topez certificate of completion. He is essentially saying that anyone can start a social media agency and crush it. In an already saturated market, he is trying to sell this product to a finite yet large quantity of people. Not all of them are going to make it, and if there is only a 2% conversion of graduates that make it, well...isn't that unethical?

Let's talk about Can't Grardone. But now we'll move onto "TITLE". What about the title of the sales package or course offered makes it a scam or not? The title is emotive-inducing. It is the one that draws you in to a particular product from the shelf space, and causes you to make an impulse test of the product on shelf. Then it makes you want to buy after reading the CLICKBAIT title. See where I'm going? Let's take a look at Can't Grardone's one product "Sell Or Be Sold". This paradoxical title tells people that they either have to be the ones selling or become the plebs getting sold to who lose large amounts of cash flow which he constantly preaches about. In some of his sales videos, he upsells people like crazy based on their buying power, and brings them up "10X" as he likes to say. He does this aggressively without thought to repeat sales as he usually sucks them dry on sales calls after learning of their purchasing power. Check them out on your own time if you think I'm bullshitting. He likes to 10X his growth, sales, life, developments, and etc and so he constantly looks for ways to christen things. His followers then become progeny of his style and they get sold on his lifestyle. YouTube stars are the masters of clickbait titles, and you would be hard pressed to find any genuine person on there. The only real person I can think of that is in the real estate market right now, that also does YouTube content, is Ben Mallah. Realest guy in the game right now in my opinion.

Content of the course is also very important in indicating whether it is a scam or not. Typically if it's a one-sized-fits-all package, it's a SCAM. Everybody is different with unique strengths and weaknesses that they have to be taught on an individual level. Usually these gurus that are pushing such products want to do MASSIVE numbers and they don't want to give individualized attention to their "mentees". Lai would probably call them his manatees because of how ignorant his course packages are. Usually if they are doing massive numbers and charging ridiculous pricing for their courses, with zero effort for individualized coaching (or even charging extra for personal coaching), it's a SCAM. Stay far away from them.

I mentioned pricing, and it is also important in figuring out whether a course is worth your time or not. Chances are if it's priced at a ridiculous number and there really is no upside to your education relative to the price, then it's a SCAM. However, if it's a course that benefits you on a real world standpoint and is priced high or to-market based on the HBIC's medium-net worth, then it might be a good deal. To compare $APPLs to Oranges, let's compare Grant Cardone's Cardone University course to Ryan Serhant's course based on price and see who is the axis and who is the ally in this equation.

So on Cardone's main page, he offers Cardone University to the individual and to businesses. For individuals it is a subscription model of a flat $99 a month or $1,188 for a whole year.

With businesses, it is a quoted price depending on the size of the business and so forth (a great vehicle for him to upsell).

Comparatively, Ryan Serhant sells his course with 3 packages: Starter, Member, and Pro. These are not subscription based, besides the Member package for a flat fee of $499 and $9.99 subscription fee per month for added benefits. The pricing is included in the picture below.

So between these two, which one is a scam and which one is not? In my opinion, Grant Cardone's course is a scam because it is a one-sized-fits all sales training course which may or may not turn an ROI for the end-user because it does not give individualized attention to his or her needs. Whereas with Ryan Serhant's course, it is a STEAL based on value because of the attention to detail that he brings to training, particularly in sales in Real Estate in a market as tough as NYC. Also, based on the reward to risk, a commission on one real estate deal in NY can bring in as low as $3,000 to as high as $300,000 depending on the price of the property. In Serhant's case, his users are serious buyers who have made the investments upfront already in their real estate business. They have paid hundreds if not thousands of dollars on real estate training (for example a mandatory 75 hour course for pre-licensing in NY), MLS dues, license costs, and broker dues. Chances are they are already willing to invest in another measly $500 for such a HIGH value course from Ryan Serhant of Million Dollar Listing fame. So you tell me which course is a scam and which is not? In my opinion, Serhant's course is VALUE whereas Grant Cardone's course is SCAMMY! That is just my opinion and not hard fact, so don't sue me.

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